In a tour round Germany, if Vietnamese tourists feel bored with the sausages and bread and suddenly crave for Vietnamese noodles, they can go to Asia Gourmet ‘s restaurant chain _ one of the restaurants specializing in famous Vietnamese cuisine in Germany.
Germany has a quite unique traditional cuisine and the Germans are also quite fastidious in enjoying the food. Therefore, bringing Asian cuisine in general and Vietnam in particular in the food market of this country is a process fraught with difficulties and challenges
From a fast food restaurant
Developed from a fast food restaurant opened in 1990, Asia Gourmet choose fried noodles as the main dish which is prepared according to German taste, including meat, vegetables, sprouts and spices. Especially, this dish costs you only 4-5 D-mark. Ms.Tam, the founder of Asia Gourmet food, named this food “China-Pfanne” and it has become a familiar and famous dish at fast food outlets throughout Germany. This is a popular dish and there are always a lot of customers standing in line to wait to buy it.
Fried noodles of Asia Gourmet
Focusing on Asian cuisine, Gourmet Asia has the exquisite selection of specialties from various regions of Asia such as Vietnam, Thailand, China, Japan, Malaysia … From that, traditional dishes and new dishes with unique flavors are created. It can be said that in the modern context, the diversity of traditional Asian cuisine is one of the factors building the success of Asia Gourmet brand.
Asia Gourmet Food are hygienically prepared based on nutritious recipes which are carefully selected.Tasty dishes with “both familiar and strange” flavors are varied to suit German tastes and attractively presented. The reasonable food price (the cheapest dish is priced at 5.5 Euro) is also a real advantage for the customers to easily access to Asian cuisine in general and Vietnamese dishes in particular.
To a chain of 50 restaurants
Spring roll noodles – exquisite in every detail
Through many years building up brand name in the foreign land, Asia Gourmet has had the certain position in the hearts of the customers here. Currently, Asia Gourmet has been presented in many commercial centers and the major railway stations in the cities of Germany. Vietnamese tourists can easily find these restaurants in the the big and small cities of Germany. This is because Asia Gourmet always invests and attaches special importance to the creation of new menus with the unique flavors and colours subtly presented in every detail.
The founder of this restaurant chain has a habit of watching news to find out the changing tastes of customers. Every day, she has new ideas which may be a way of preparing a new dish, or the reasons why the customers are interested in a particular type of food… From a small shop, up to present Gourmet Asia system has expanded to a chain of more than 50 Asian stores all over Germany with the sub-brands as Asia Snack, Thai – Nippon – Bar, …
Magnificent space at Asia Gourmet
Magnificent and impressive with Asia Gourmet’s own design is the first impression to customers. Every little detail is presented in a subtle way, emphasizing not only the brand but also the professional and efficient working style. From oriental designed tables, chairs and signboard to menus, spoons, forks, bowls…, all were named Asia Gourmet and exquisitely designed. This is an important strategy to affirm the brand and make an impression on customers.
Motivation makes the success of Asia Gourmet restaurant chain is the bravery, the will to assert Vietnamese people and confirm the word “Vietnam” with international friends. This motivation itself sets up Asia Gourmet brand. This is very important because there have been many Asian food lines in German food market as Japan, Thailand, China, so it is not easy to affirm the Vietnamese cuisine in this market.
Not only does Asia Gourmet restaurant chain promote Vietnamese food flavors to foreign countries, it has created more jobs for Vietnamese people in Germany. “I can only say that any achievement which I and our business have been done in Germany and Vietnam has a particular significance that is to bring many jobs to Vietnam people living in the homeland and in Germany. I think it means that we have dedicated a portion to our country” Ms. Tam shared.